7. Marketing Score Matrix
Target
Weight
Branding of building
30%
Branding of corporate vehicle(s)
Branding of corporate website
40%
Branding of building – refers to expectation of Atlas Copco Compressors Canada that the distributor establishes a visible and prominent reference to our partnership. This may involve displaying Atlas Copco Compressors Canada company logo alongside the designation "Authorized Distributor." This branding initiative is expected to be implemented at three key locations: i) on the company signage pole (if applicable); ii) at the entrance of the building or office; and iii) within the interior spaces of the building or office.
Branding of corporate vehicle(s) – refers to expectation of Atlas Copco Compressors Canada that the distributor establishes a visible and prominent reference to Atlas Copco Compressors Canada partnership on the corporate service vehicles. This may involve displaying Atlas Copco Compressors Canada logo alongside the designation “Authorized Distributor.”
Branding of corporate website – refers to anticipation of Atlas Copco Compressors Canada that the distributor establishes a visible and prominent reference to Atlas Copco Compressors Canada partnership on the corporate website.
All marketing materials of Atlas Copco Compressors Canada, including the company logo, are to be utilized by the distributor strictly in accordance with the current edition of the branding guidelines.
